In a city known for redefining the limits of innovation and leisure, Mall of the Emirates (MOE) stands as an architectural and cultural landmark — a place where the world comes together to shop, dine, ski, and celebrate life.
Developed by Majid Al Futtaim Group and opened in September 2005, Mall of the Emirates is not just a shopping destination; it’s an entertainment metropolis. Housing more than 630 international brands, world-class restaurants, five-star hotels, and the legendary Ski Dubai, it represents everything Dubai stands for — ambition, luxury, and imagination.
Vision, Scale & Design
Spanning 2.4 million square feet, Mall of the Emirates is located strategically along Sheikh Zayed Road, midway between Dubai Marina and Downtown Dubai.
It’s part of the Majid Al Futtaim Group’s mission to create “lifestyle destinations” — blending shopping, hospitality, entertainment, and family experiences into a seamless experience.
The design integrates European architectural influence with Arabesque elegance, featuring grand domes, marble flooring, and wide atriums flooded with natural light.
It has received numerous accolades including:
- Best Shopping Mall in the Middle East (World Travel Awards)
- Forbes Middle East’s Top Retail Destination
Shopping — A World of Fashion Under One Roof
Overview
Mall of the Emirates is home to over 630 brands spread across luxury, lifestyle, electronics, home, and beauty categories. Whether you’re a fashion enthusiast, tech lover, or everyday shopper, MOE offers something for every style and taste.
Fashion Avenue — Luxury Redefined
This is where couture meets creativity. The luxury wing of the mall houses flagship stores for:
- Louis Vuitton
- Gucci
- Chanel
- Cartier
- Hermès
- Dior
- Prada
- Rolex
- Bulgari
- Burberry
- Fendi
These boutiques offer personal shopping lounges, exclusive product lines, and concierge-style service.
High Street & Lifestyle Brands
For contemporary fashion and casual shopping:
- Zara, H&M, Mango, Massimo Dutti, Levi’s, GAP, Bershka, Pull & Bear
- Nike, Adidas, Under Armour, Lululemon
- Victoria’s Secret, Bath & Body Works, Sephora, MAC, The Body Shop
Home, Tech & Lifestyle
From premium electronics to décor:
- Apple Store, Samsung, Virgin Megastore
- Pan Emirates, Home Centre, THE One
- Lego Store, Eataly, Toys “R” Us
Each section is thoughtfully curated for accessibility and indulgence.
Entertainment — Beyond Shopping
Mall of the Emirates is internationally recognized for integrating leisure with lifestyle. From skiing in the desert to catching a blockbuster or indulging your kids’ creativity — MOE turns every visit into an experience.
Ski Dubai — Winter Wonderland in the Desert
Arguably the most iconic feature of MOE, Ski Dubai is the first indoor ski resort in the Middle East, covering 22,500 square meters of snow-covered terrain.
Attractions:
- 5 Ski Runs (from beginner to advanced, including a 400m black diamond slope)
- Snow Park – featuring ice slides, snowball fights, and climbing towers
- Chairlift and Snow Bullet Zipline
- Penguin Encounter – meet real King and Gentoo penguins
- Ski School – professional instructors for all ages
The temperature stays at -4°C all year round, providing a surreal escape into a snowy alpine village — right in the heart of Dubai.
VOX Cinemas — Luxury Movie Experience
With 24 screens, VOX Cinemas at Mall of the Emirates redefines the movie experience:
- MAX – giant 20-meter screens with Dolby Atmos sound
- THEATRE by VOX – fine dining inside a cinema with gourmet meals
- GOLD Experience – recliner seating and personalized service
- KIDS Cinema – colorful setting and animated films for families
VOX also features exclusive red-carpet premieres and film festivals, making it a go-to for movie enthusiasts.
Magic Planet — Family Entertainment Zone
Magic Planet is one of Dubai’s largest and most dynamic indoor theme parks:
- Arcade games, virtual reality zones, bumper cars, bowling alley
- Gravity Trampoline Park and RoboCoaster Rides
- Redemption games and children’s play areas
Perfect for kids’ birthdays, family hangouts, and team fun.
Sports, Fitness & Activities
Gymnation & Fitness First
For health enthusiasts, MOE includes state-of-the-art fitness centers:
- GymNation – 24/7 access, affordable membership, and advanced cardio & weight training areas
- Fitness First Platinum – offers yoga, HIIT, spinning, and personal training with exclusive member lounges
Ice Café & Snow Fit
Within Ski Dubai, Snow Fit offers a one-of-a-kind workout experience in freezing conditions, designed to improve endurance and burn calories in the cold.
Dining — A Culinary Journey Around the World
With 100+ restaurants, cafés, and lounges, Mall of the Emirates offers a global gastronomic map.
Fine Dining
- Texas de Brazil – premium churrascaria steakhouse
- Tribes – African fusion dining with live drums and high energy
- Salero Tapas & Bodega – authentic Spanish tapas experience
- Vapiano – fresh Italian pasta & pizza with open kitchen concept
- P.F. Chang’s, Din Tai Fung, The Cheesecake Factory
Casual & Café Culture
- Paul Café, Le Pain Quotidien, Café Bateel, Starbucks Reserve
- % Arabica, Costa Coffee, Tim Hortons
- Häagen-Dazs, Cinnabon, Ladurée
Desserts & Sweets
- Patchi Chocolates, Godiva, Läderach, Krispy Kreme
Whether you’re after a quick espresso or a full meal overlooking Ski Dubai, there’s a table for every mood.
Hotels — Stay, Shop & Unwind
Mall of the Emirates is directly connected to two world-class hotels, allowing guests to shop and relax without leaving the property:
Kempinski Hotel Mall of the Emirates
- 5-star luxury with ski chalet-style suites overlooking Ski Dubai
- Spa, infinity pool, and fine dining experiences
- Exclusive in-mall access and valet parking
Sheraton Mall of the Emirates
- Modern and elegant accommodation
- Rooftop pool with panoramic city views
- Connected directly to the mall via an air-conditioned walkway
Both hotels provide VIP mall concierge services for guests.
Events & Seasonal Attractions
Mall of the Emirates hosts a range of year-round events:
- Dubai Shopping Festival (DSF) – special sales, raffles, fireworks
- Eid & Ramadan markets
- Fashion Live Shows and Brand Pop-ups
- Cultural Exhibits and Kids’ Camps
- Winter Wonderland – holiday festivities, Santa meet-ups, and Ski Dubai parades
It’s not just a mall; it’s a celebration of Dubai’s cosmopolitan culture every month.
Sustainability & Innovation
MOE is a pioneer in sustainable design and energy management.
- Solar panels on the roof power parts of the complex
- Smart parking guidance systems
- LED lighting across all zones
- Water recycling and eco-friendly waste management
In 2023, it launched “Mall of the Emirates Future Hub” — a space dedicated to startups and innovation in retail, AI, and fashion tech.
Access & Facilities
- Located on Sheikh Zayed Road, Al Barsha
- Direct Dubai Metro access via Mall of the Emirates Metro Station
- Over 7,000 parking spaces (valet and VIP options available)
- Free Wi-Fi, porter services, baby care rooms, and prayer areas
MOE’s customer service app helps you navigate shops, reserve tables, and track events.
Essential Information
- 📍 Location: Sheikh Zayed Road, Al Barsha 1, Dubai, UAE
- 🕒 Hours:
- Retail: 10 AM – 12 Midnight
- Dining: 10 AM – 2 AM
- Ski Dubai: 10 AM – 10 PM (Weekdays), 10 AM – 12 AM (Weekends)
- ☎️ Contact: +971 4 409 9000
- 🌐 Website: www.malloftheemirates.com
Why Mall of the Emirates Defines Modern Dubai
Mall of the Emirates is not just another retail space — it’s an icon of Dubai’s lifestyle philosophy.
It blends luxury, innovation, and culture into one destination, where shopping becomes exploration, dining becomes discovery, and entertainment becomes escapism.
It’s a place where you can:
- Ski in the desert ❄️
- Watch a blockbuster in gold-class comfort 🎬
- Dine with world cuisines 🍴
- Stay in five-star elegance 🏨
- And shop the finest brands on Earth 🛍️
Every visit to Mall of the Emirates is a journey through Dubai’s imagination — bold, limitless, and unforgettable.
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